OMAHA-BASED · 中文 / ENGLISH

See your ideabefore you commit.

I help local businesses turn websites and automation into practical business tools—so customers understand and trust you sooner, take the next step, and create less repetitive work behind the scenes. See the direction before deciding to invest.

LOW-RISK START · Free conversation · No card

Can’t talk now? Email David: djdigitalai@gmail.com

LIVE CONCEPT DESK

What do you want to solve first?

LIVE

Choose a need and see what it could become.

ridgelinekitchen.com
RIDGELINE KITCHENMENU · ABOUT · CONTACT
EXPLAIN THE OFFER · BUILD TRUST

Make the value of your offer clear.

Help customers understand who you serve, what you solve, and how to contact you or buy.

Sample CTA↗
OfferTrustContact
DIRECTION PREVIEW
14 locationsMulti-unit operations experience
Bilingual中文 + English
$23M+First-year sales from a product David helped launch
Direct with DavidFrom conversation to launch

WHAT CHANGES FOR YOU

Choose the result first—then the website, automation, or simplest suitable tool.

Every page and feature should support a business result: more qualified inquiries, smoother purchases or registrations, or less manual work. Define the result and how to measure it before deciding what is worth the investment.

01

Help customers trust you and act

Turn browsing into inquiries, bookings, registrations, or purchases with clear positioning, credible proof, and a simple next step.

  • Bilingual sites
  • Booking & forms
  • Commerce & payments
  • Mobile-first UX
02

Reduce repetition and missed follow-up

Connect forms, email, reminders, information intake, and handoffs so customers get a faster response and your team enters less data by hand.

  • Email automation
  • Lead follow-up
  • Data workflows
  • Practical AI
03

Keep the investment creating value

After launch, review site health, content, and conversion data and move one useful improvement forward each month instead of letting the site stand still.

  • Deployment & health
  • Data review
  • Continuous improvement
  • $50/site/month

SELECTED WORK

Real work says more than a long list of promises.

A mix of local bilingual builds and David's prior digital product experience.

Nebraska Chinese Association live website homepage
View project ↗

LOCAL COMMUNITY · BILINGUAL REBUILD

Nebraska Chinese Association

Reorganized a scattered association site into a clear bilingual experience spanning events, services, membership, giving, and community resources.

Live at nebraskachinese.org
NCA Chinese School live website homepage
View project ↗

EDUCATION · BILINGUAL WEBSITE

NCA Chinese School

Turned courses, teachers, tuition, policies, registration, and volunteer information into a parent-friendly Chinese and English experience.

Live at ncachineseschool.com
Costco Travel Insurance live quote homepage
View project ↗

PRIOR DIGITAL PRODUCT EXPERIENCE · INSURANCE

Costco Travel Insurance

At Travelex, a Zurich company, helped launch and scale Costco's 24/7 digital purchase experience: $23M+ in first-year sales and a roughly $54M 2026 forecast.

$23M+ first-year sales · ~$54M is the 2026 forecast

HOW IT WORKS

See the direction before you invest.

One project, three clear stages: validate the direction, launch the finished site, then keep improving it.

We start with 20 minutes to clarify the business goal. When the direction is a fit, I create a clickable private preview; you decide whether to proceed only after seeing it and approving the written scope and quote.

Free 20-min call
  1. 01Free preview

    See the Direction

    A 20-minute conversation + clickable private preview, so you can see the customer experience before investing.

    Your part

    Clarify the goal and share the basics; together we confirm the pages, features, total price, and timeline.

    PaymentApprove the written plan, then pay 50% of the project total to begin production.
  2. 02Remaining 50%

    Build and Launch

    The production site + one focused revision + live-domain launch, with the agreed code and GitHub handoff.

    Your part

    Review the site privately and submit one consolidated round of in-scope feedback.

    PaymentApprove the revision, pay the remaining 50%, and the site is connected and launched.
  3. 03$50/site/month

    Maintain and Improve

    Managed hosting and deployment, basic health and security care, a data review, and progress on one small improvement each service month.

    Your part

    Submit and prioritize one request by the 15th of each month.

    PaymentBegins on the first of the month after launch: six paid billing months, then month-to-month; cancellation requires 30 days' written notice.
STRIPE SECURE PAYMENT

Project start and final payments are sent privately through a dedicated Stripe Invoice or payment link based on the written quote, with ACH preferred. The primary public button lets launched clients enroll in Website Care by ACH; a card option remains available below when needed. There is no charge today.

Professional portrait of David Li in downtown OmahaDAVID LI · OMAHA

WHY DAVID

A business-partner mindset focused on how you attract and convert customers.

David led front-line operations across 14 locations at Panda Restaurant Group and later built digital products in an 11-person startup, enterprise platforms, and Fortune 500 insurance environments. Today, he brings that operating and product experience to local businesses—not just to build a site, but to think through where customers come from, why they choose you, and how more of them can inquire, book, or buy.

“I think like a business partner, not just a developer: how do we help the right customers find you, trust you, and become paying customers? Then we choose the most practical solution to move that goal forward.”

FREQUENTLY ASKED QUESTIONS

Clear answers before we begin.

What can I see before paying?

The first 20-minute conversation is free and requires no card. When the direction is a fit and there is enough initial information, David provides a private, clickable Sandbox working preview designed to demonstrate about 80% of the agreed core experience. About 80% does not mean production completion; this stage excludes source-code delivery, live accounts and data, final integrations, launch QA, and unlimited revisions.

How do pricing and payments work?

Each project receives a custom written quote based on the confirmed scope. After reviewing the private Sandbox, agreeing on the pages, features, deliverables, and timeline, and providing the needed materials, you pay 50% of the total to begin production. When the production version is ready, you submit one consolidated in-scope revision round and pay the remaining 50% after acceptance; the live domain is then connected and the site launched. Each payment is sent privately through a dedicated Stripe Invoice or payment link. Website Care is first billed at $50 per site on the first day of the month after launch. Added scope is confirmed and priced first.

How do we judge whether the investment is worthwhile?

Before work begins, we choose the most important business result and an observable signal, such as qualified inquiries, bookings, purchases, registrations, or manual time saved. Design, data review, and later improvements support that goal, but specific sales, lead volume, rankings, or ROI are not guaranteed.

How does $50/month Website Care work?

Each site includes managed hosting and deployment, basic health and security maintenance, a basic data and conversion review, and a dedicated improvement list. The first $50 payment is due on the first day of the month after launch; each later payment prepays that calendar month's service. Submit and prioritize requests by the 15th. David advances one small in-scope improvement from the 15th through month-end, with delivery planned before the next 1st. Requests added after the cutoff move into the next service month; the monthly allowance does not roll over or convert to cash. Faster delivery, multiple tasks, or larger features are quoted separately. Website Care begins with six paid billing months. Written cancellation may be submitted anytime, but it cannot take effect before the later of 30 days after notice or the end of the sixth paid billing month; care then renews monthly.

Who owns the code and website?

Source code is not delivered during the free-preview stage. The start payment is non-refundable once work begins; if the project stops afterward, you receive the then-current custom-code snapshot delivered as-is. When the project is completed normally, the agreed source code, GitHub repository access, and portable assets are handed over at production launch after the balance is paid; Website Care is first billed on the first day of the following month. Third-party software, open-source components, licenses, and services remain subject to their own terms.

What is quoted separately?

New pages, databases, commerce or payments, redesigns, migrations, complex integrations or automation, bulk content, SEO or advertising management, and urgent work receive a separate fixed quote. Domains, paid hosting, email, apps, plugins, processing fees, SMS, AI usage, advertising, and licensed assets are separate unless expressly included.

HAVE AN IDEA?

Tell me what you need.

LOW-RISK FIRST STEP · Free conversation · If it is not a fit, I will tell you directly.

Free 20-min call
Can’t talk now? Email David: djdigitalai@gmail.com

WECHAT

Add David and talk through your idea.

Scan the QR code, or on mobile copy the WeChat ID and try to open WeChat, then paste it into search.

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Free 20-min call
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